In recent years, more and more people have turned to direct digital printing for their large format needs. This method of printing has taken the world by storm due to its many advantages that typically outweigh other forms of printing. Compared to other methods, digital printing provides high-quality, low-quantity economical options for its clients. This method of printing comes with many benefits that will help solve a variety of challenges.

Digital Printing: Advantages And Limits

Benefits of digital printing.

We often recommend digital printing for customers looking for one-off prints and small quantity print runs and it is suitable for a variety of print materials.

Advantages include:

  • low cost set up and speed of turn around
  • easy to print in a range of different colours
  • transfer photographic images accurately
  • best for one-off or short print runs
  • prints can be customised in a variety of ways
  • designs sit flat on the print material and do not bulge out from the surface

Limits of digital printing.

  • the range of printable fabrics is more limited than with screen printing
  • the print is not so durable
  • the colour white cannot usually be reproduced within the print
  • due to fixed pricing, bulk printing does not offer scaled cost reductions

As can be seen, digital printing is really ideal for small print orders where it’s important to be able to include a number of different colors and customization effects or photographic imagery. Where clients need to print on lighter coloured materials, though, digital printing may not be suitable if the printer cannot utilize white ink. The other main drawback of digital printing is that it’s just not as durable as screen printing, but it’s an absolutely ideal solution for unique events and one-off display purposes. And, finally, you won’t achieve economies of scale in print costs if you opt for digital printing as prices remain the same, irrespective of the number of prints required.

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